Purify Digital – Success Stories

Read about successes we have experienced in many verticals.

  • Vertical: Online dating

    Client The dating site most recommended by singles.

    Brief To drive new applications via our client’s brand new HTML5 website.

    Objective To keep the CPA inline with the overall digital marketing strategy, which is tough as mobile is a very different landscape with very different pricing and conversion metrics.

    Challenge The online dating market is busy with a lot of competition. Our client required new subscriptions via their new HTML5 site keeping within very tight CPA objectives.

    Solution By targeting HTML5 enabled handsets, such as Blackberry, iPhone and Android, used by a target audience identified by the client, with a mixture of standard mobile creative and rich media banner ad, via our network of premium publishers, as well as mixing in traffic from our RTB enabled technology partner, we were able to tap in and expand the consumer experience of this very well-known brand.

    Result In the first 2 weeks of the campaign 13,000 new subscriptions were achieved keeping more than 10% under the overall CPA target.

    The campaign was accordingly rebooked and remains an on-going success story with more than 30% of subscriptions delivered through the mobile channel.

  • Vertical: Travel & Leisure

    Client The award winning, world’s largest online travel company.

    Brief Too dramatically increase installs of the clients new app across multiple platforms.

    Objective Initially given 5 European Geo’s, our client wanted downloads via a strategically selected mixture of incentivised and non-incentivised traffic.

    Challenge The client wanted incremental users and the overall objective was to create engaging users of the app on both iOS & Android devices.

    Solution The media mix consisted of performance networks and CPC campaigns to benefit from low cost per downloads which helped the ranking in the respective application stores.

    Geo-targeting was set up to increase CTR’s, whilst behavioural targeting with the mobile operators was introduced to increase conversion.

    The incent traffic was driven by a mixture of our own app wall as well as some of our strategic partners who adopt a soft incent route along with user profile targeting, thus delivering low cost but still high quality installs.

    Result an average of 1,762 installs per day were delivered across the 5 geos with an average cost of under £2 per download and over 50,000 generated in the month of the campaign.

  • Vertical: Online Marketplace

    Client The world’s leading ecommerce company, enabling hundreds of millions of people to buy, sell and pay online.

    Brief To run a pure mobile CPC campaign across our RTB enabled platform for UK & DE geo’s.

    Objective To drive installs of the client’s app and deliver engaging users.

    Challenge Clients brand already very big so finding new virgin users was always likely to be challenging.

    Solution A significant budget was agreed that would enable the RTB engine to reach full optimisation and deliver the clients ROI.

    Result Both geo’s performed extremely well with the UK seeing >200 installs per day by the end of the optimisation period, but incredibly DE exceeded all expectations and was seeing installs of well over 500 per day and the client was extremely satisfied with the level of on-going engagement with the users we were acquiring to the extent that budget was switched from many other partners the client had been working with to us.

  • Vertical: Social

    Client The Twitter for video-based status updates.

    Objective Monthly burst campaigns, specifically in the US geo, to increase ranking in the App Store and thus drive on-going organic downloads.

    Challenge To achieve as many downloads as committed to within a very short period of just 3 days.

    Solution We used our vast network of mobile publishers to drive downloads of the app achieving as many as 3,000 downloads an hour at the peak of the campaign.

    Result A top 10 position was achieved within the App store and the CPA over exceeded its target by more than 10%.

  • Vertical: Health & Fitness

    Client One of the largest gym, health and fitness club groups in the world with over 1 million members in more than 400 Fitness clubs

    Objective Drive leads via a CPL campaign to the client’s HTML5 mobile website.

    Solution By delivering a mobile specific offer for a free 1 day pass if the mobile users completed & submitted a simple form.

    This not only encouraged response, but it ensured that each lead was measured so the quality of traffic could be measured via our detailed analytics.

    Result An average of 96 leads per day were generated over the first month of the campaign with an average cost per lead of £1.58. The campaign was extremely successful for the client and backed out at their lowest CPA of any mobile campaign they have run to date with any partner.

  • Vertical: Mobile games

    Client A free game with fierce battles, military bases and wild jungles, vibrant animated graphics, addictive gameplay and opportunities to compete against friends.

    Objective To achieve as many installs as possible during the course of the campaign.

    Challenge Finding engaging users interested in similar games to intelligently target this profile of gamers.

    Solution We targeted HTML5 enabled handsets, such as Blackberry, iPhone and Android, used by males aged 18-35 in gaming and entertainment environments, with a rich media banner ad. After tapping and expanding the ad customers could then discover the features of the game by swiping through a gallery of gameplay images.

    Users were then invited to download the game.

    The Demand Side Platform tested multiple variables in Real-time including location, connection, vertical and time of day. Ads were then optimised to increase download uplift and engagement and drive down wastage.

    Result The engagement rate was 43% of post download users engaged with the game 3 or more times, which was the strongest engagement the client has so far experienced from any mobile campaign!

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